A bold new era has officially taken flight. With the recent renaming of Clearwater Airpark to Clearwater Executive Airport, the transformation continues with the launch of a refined and powerful new brand identity — one that reflects not only the airport’s elevated mission, but also the essence of the City of Clearwater itself.
This rebrand is more than a fresh coat of paint. It is a visual representation of vision, legacy, and ambition — a symbol that will define the next generation of aviation excellence in Clearwater and leave a lasting mark in Florida history.
Branding That Reflects Clearwater’s Heart
The new logo and identity were designed with intentionality — to provide the City of Clearwater with a cohesive and elegant visual language that speaks to the region’s coastal charm, civic pride, and sophisticated energy. The brand balances approachability with professionalism, delivering a look that is both inviting and authoritative.
With a consistent and polished identity, Clearwater Executive Airport now embodies the prestige and reliability expected of a modern executive gateway — fostering confidence with every touchpoint and interaction.
Color Palette: Professional, Calm, and Coastal
The primary brand colors were carefully selected to evoke trust, sophistication, and warmth:
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#1E2E3A: A deep, navy-gray that speaks to reliability, professionalism, and airspace precision.
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#C0AB8D: A refined, muted gold that adds timeless elegance and warmth to the brand’s presence.
Introducing “Clearwater Breeze”
To complement these classic tones, the design includes an accent color known as “Clearwater Breeze” (HEX: #8DC2B9) — a serene, seafoam green-blue inspired by the tranquil Gulf waters and fresh coastal air. This hue adds balance, lightness, and connection to nature, elevating the brand with a calm yet sophisticated feel.
The Logo: A Symbol of Unity, Nature, and Aviation
At the heart of the brand is a circular logo featuring a palm leaf, a visual tribute to Clearwater’s iconic palm trees and coastal community. The circle represents unity, continuity, and forward motion. The palm leaf, gracefully centered, captures the natural beauty and relaxed lifestyle Clearwater is known for — all while aligning seamlessly with the City of Clearwater’s own branding language.
Together, this emblem connects nature with infrastructure, serenity with sophistication — perfectly embodying the spirit of Clearwater Executive Airport.
Typography That Tells a Story
Centaur: A Nod to Heritage and Elegance
The main “Clearwater” wordmark is set in the timeless Centaur serif font, chosen for its refined curves and classical structure. It brings an air of tradition and strength while remaining modern and welcoming — representing the airport as a beacon of both prestige and community legacy.
Californian: Executive Sophistication
The supporting “Executive Airport” text is set in the Californian serif font, selected for its elegant yet readable design. It adds a layer of class and complements the primary typography, reinforcing the balance between timeless sophistication and modern innovation that defines the airport’s brand direction.
Runway Motif & Aircraft Symbol
Beneath the “Clearwater” text lies a sleek runway-inspired line, symbolizing the airport’s core identity. This subtle yet powerful design cue is capped with a minimal aircraft icon, visually anchoring the brand in aviation and storytelling the joy, energy, and purpose of flight.
Brand Examples
Below are examples of the Clearwater Executive Airport brand in action.
These visuals demonstrate how the new identity comes to life across various applications, from signage to digital platforms.
A New Era, A New Identity, A Bold Future
Clearwater Executive Airport’s new logo is more than a design — it’s a declaration. A declaration of excellence. A symbol of unity between city, sky, and coast. A promise to travelers, aviators, and residents alike that the future of aviation in Clearwater is here, now, and ready for takeoff.
As the airport continues its transformation into a leading executive and general aviation hub, this new branding sets the tone for a future that’s as timeless as it is visionary.
Welcome to the new face of flight. Welcome to Clearwater Executive Airport.
